LEAH PAMELA EID
I AM
a
multilingual marketing professional, driven by a passion for creative production, brand strategy, marketing, and project management.
I DOcontent production, marketing, creative direction, brand identity, events & experiences, business innovation, brand strategy, website & digital, social media management, copywriting, project management.
MAIL
MUSIC
©2024 — All Rights Reserved
Page One
In the launch of Transparent's new product line, the Turntable, Leah led the project by orchestrating the marketing concept and campaign production from
conceptualization to execution.
Conceptualizing the vision, crafting mood boards, and assembling a dedicated team that collaborated with production experts at Blonde Inc.
Leah’s creative direction guided the project's aesthetic, overseeing the creation of stills and a campaign video tailored for diverse platforms including social media, e-commerce, product pages, and press.
The material was featured in Wallpaper* and Forbes, among others.
Role:
Creative Concept
Product Launch
Creative Direction
Page Two
Transparent and the Paris-based fashion label Coperni joined forces for their SS24 fashion runway show, co-creating a distinctive speaker jacket.
This innovative collaboration seamlessly merged fashion and technology, showcasing the fusion of style and audio functionality on the runway. The speaker jacket epitomized the intersection of cutting-edge design and high-quality sound, making a bold statement in the fashion-tech landscape.
The collaborative piece received acclaim within publications and audiences such as Vogue, Hypebae, WWD and The New York Times.
Page Three
During IDK's Coachella performance and album launch in collaboration with NIKE, Transparent engaged in an innovative collaboration, featuring the creation of a speaker wall—an installation crafted exclusively for the album launch and performance.
In a multifaceted role, Leah supported as the linchpin in orchestrating the partnership's success at Coachella and NIKE. As the sole representative from Transparent at the event, Leah was the central point of contact, guiding and overseeing the collaboration on-site.
Leah managed the editorial and copywriting responsibilities for the article here.
Role:
Partnership Management
Editorial & Copywriting
Page Four
Leah joined forces with MUU Jewellery and created a re-branding for the brand identity, website and visual narrative. Leah manages the marketing and business aspect of MUU.
MUU is a jewellery brand with Scandinavian roots that aims to break the borders between sophistication and everyday irony. Each piece is handcrafted in Florence, Italy.
For more details visit the website www.muu-jewellery.com or instagram @muujewellery.
Page Five
Leading the conceptualization and execution for Transparent's first HQ and Sound Room in Stockholm, Leah managed the entire production, from team coordination to post-production and content delivery.
This included creating a dedicated landing page on the website with compelling content, copy, and editorial for social media, ensuring that the visual narrative accurately represented the brand.
The material was featured on Hypebeast.
Role:
Concept & Creative Direction
Social Media Management
Copywriting
Set Design
Page Six
Leah organizes community-oriented Yoga & Beats sessions at various locations and venues throughout Stockholm, including Soho House Stockholm, where Leah hosts each curated yoga session with different instructors.
Each sessions integrate music in synergy with the energy of each class. Further details, including event schedules and locations, can be found on Instagram at @leahpam____sessions, where updates on upcoming events and Leah's monthly DJ sets are also provided.
Page Seven
Leading Transparent's collaborative initiatives, Leah orchestrated partnerships with a diverse range of creatives. From concept creation and partnership negotiation to content delivery and copywriting, Leah managed the entire process, shaping each collaboration to resonate authentically with the brand.
This involved curating unique articles, crafting compelling narratives, and overseeing the setup of the 'Journal' section on the website. Through this platform, Leah not only showcased these partnerships but also solidified Transparent's dedication to artistic collaborations
and engaging storytelling, elevating the brand within the creative landscape.
To be read and found here.
Role:
Website Development
Partnership Management
Content Creation & Editorial
Copywriting
SEO
Page Eight
Leah has orchestrated diverse events from inception to execution. The responsibilities spanned a spectrum of tasks, including ideating innovative concepts, managing event logistics, curating invitations, and securing external partners and photographers.
Leah's expertise encompass a wide array of event types, each meticulously planned. Her adeptness in conceptualizing unique event themes and liaising with external partners ensures a seamless coordination and realization of each occasion.
Role:
Event Management
Community Management
Creative Concept
Page Nine
At Junkplasticrehab, Leah took the helm of social editorial management, overseeing both organic and paid social content alongside directing production shoots.
Embracing their ethos, the brand crafts eyewear sustainably, utilizing 100% plastic waste from diverse sources, including fish nets, post-consumer, and industrial waste. Each pair receives a unique touch, infusing real silver details—a testament to their commitment to sustainability and material quality.
Role:
Social Media Management
Content Curation
Influencer Marketing
Page Ten
Leah designed a makeup mirror for a mirror brand, now widely utilized across prominent stores and malls throughout Sweden. This innovative creation has found its place in esteemed locations like NK, Åhléns, Kicks, and CAIA Cosmetics, redefining the makeup experience for countless customers.
Crafted with meticulous attention to detail, this mirror represents a fusion of functionality and aesthetic appeal, enhancing beauty routines and elevating the ambience of these renowned retail spaces.
Role:
Product Design & Development